Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
Ⅰ. Definition of some terms which will be used and concepts of marketing
1. What is the marketing?
-Many people regard the marketing as sales or advertisement. This is not wrong, but it is a little bit insufficient to understand the marketing wholly. In the marketing, ‘market’ means customers or consumers who buy some products in the market. It is the first step for comprehending the m
1. 이미지(Image)란?
이미지의 어원은 라틴어의 '이마고(imago)'에서 왔으며, 본래의 뜻은 ‘마음의 모양(꼴)’을 가리키는 것으로 크게 1차적 의미의 외적이미지와 2차적 의미의 내적이미지로 구분할 수 있다.
이미지의 사전적인 정의는 어떤 사람이나 사물로부터 받는 느낌. ‘심상’, ‘영상’, ‘인상
Fashion coordination의 의미
COORDINATION의 사전적 의미는 CO(공동, 상호)와 ORDINATION(정리, 배치)의 합성어로 통일, 조화, 일치, 조정의 의미 즉 두 가지 이상을 조합하는 것으로 각기 다른 의미나 새롭게 하는 것이라고 할 수 있다.
토탈 패션 코디네이션
TOTAL FASHION COORDITION 은 디자인, 색상, 소재, 디테일
Ethnic Group
The modern Russian is formed from two groups, Northern and Southern, which were made up of Kriviches, Ilmen Slavs, Radimichs, Vyatiches and Severians East Slavic tribes. The Slavs (Russians, Ukrainians, and Belarusians), who account for about 85 percent of Russia's population, are three main ethnic groups (Altaic, Uralic, and Caucasus) and a handful of isolated smaller groups resid
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
image of Amsterdam. In other words, now the Amsterdam is considered that not a suitable place to go with family.
3. Opportunity
The Dutch government promoted the policy that is very friendly foreign enterprise. For instance, the best example is NFIA services. As a government agency, the Netherlands Foreign Investment Agency (NFIA) facilitates North American companies' direct investments in t
Federal Democratic
Republic of Nepal
Fought for democracy for a long time, and is still forming
Long protest for democracy
- Similar to Korea’s last 50 years
Still forming new system
- Many obstacles to overcome
Conflict between ethnic enclaves
We love our country. But we can’t breathe here.
image with consumers. Because, it's common for recreational golfers to base purchase decisions on the equipment choices of successful golfers on the PGA Tour.
3. Pace of Rivalry
The pace of rivalry is quickening. As the growth rate of golf industry is getting lower, golf equipment companies are struggling more to have larger market shares targeting original customers. Due to USGA’s techno
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines